BUILT AROUND YOUR BUSINESS
Your business. Your branding. Your AI assistant.
An AI assistant branded to your business and configured around your approved information — available to help customers 24/7.
Customer
What is going on in your customer’s head.
Did my message get through?
Will somebody get back to me?
I have a problem I need to solve.
If I can’t get through, I’ll try someone else.
Business
That is where you lose your customer.
If you want to keep them, they need to know you’ve heard them.
They get an immediate reply in the chat.
They also receive an email confirming you’ve received their message and telling them when you’ll get back to them.
They stop wondering.
They stop looking elsewhere.
You keep the customer.
Their money stays in your pocket — not with the next business they contact.
AFully customised to your brand Your logo, colours, wording and customer experience — set up around your business.
24Always availableAnswers website enquiries 24/7HiFast repliesCustomers get a useful next step straight away>Lead alertsCustomer details can be sent to your team Always here for your customers24/7
Meet Amara
See how Amara helps your business respond faster
Watch how your website AI assistant answers questions, captures enquiries and helps fewer customers slip away.
14-day free trial • No payment during the trial • Free assisted installation on eligible early-rollout plans • Cancel anytime
HelpfulCo Innovations Ltd · Amara development began June 2026
READY WHEN YOUR CUSTOMERS ARE
When someone is ready to ask, Amara is ready to answer.
Answer instantly
Help customers while they’re still on your website.
Capture the opportunity
Collect the details your team needs to follow up.
Keep things moving
Turn conversations into clear, useful enquiries.
Why businesses use Amara
Turn enquiries into something your team can act on.
Slow replies and unanswered website enquiries can cost businesses opportunities. Amara helps answer common questions and capture useful customer details before visitors leave.
Built to help your business grow
Your AI assistant works as a first point of contact when you are busy, helping free up your time while still capturing customer enquiries.
Help reduce missed enquiries
Your AI assistant can capture bookings, quote requests, messages and questions from your website — even when your team is busy, closed or unable to answer.
Turn website visits into useful leads
Your AI assistant captures the details your team needs to follow up instead of leaving visitors without a clear next step.
Answer common questions quickly
Your AI assistant can answer approved questions about services, opening hours, prices and quotes — tailored to your individual business.
View example leadsSimple setup
How Amara works
We help make the route from website visitor to useful customer enquiry straightforward.
1Add your AI assistant to your website
No technical skills needed. We can help install your AI assistant on eligible early-rollout plans.
2Train it around your business
Your AI assistant can use approved services, opening hours, FAQs, prices and business information.
3Answer and capture enquiries
The assistant answers common questions and collects the information your team needs to follow up.
4Follow up from one clear record
New enquiries can be stored in your leads view so your team can see what happened and what needs doing next.
Common enquiries
What Amara can capture
Your AI assistant can catch everyday enquiries that are easy to miss while the team is busy.
Appointment requestsQuote requestsOpening hoursPrice questionsCustomer messagesService questionsUrgent messagesCollection or delivery questionsRepeat prescription requests for staff review
For medical, veterinary, legal, financial, safeguarding and other regulated matters, Amara is intended to capture and route enquiries or provide approved general information — not replace professional advice or human decision-making.
Lead capture
See how a customer enquiry becomes a lead
Visitors ask a question. The assistant collects useful information and turns the message into a clearer follow-up record for your team.
Customer enquiry → vet appointment request
Hi, I'm Amara. How can I help today?
My dog keeps being sick. Can someone advise me?
I’m sorry your dog is unwell. I can capture this as an appointment request for the veterinary team. If you believe your pet needs urgent care, please contact the practice or emergency vet directly rather than relying on the assistant.
Vet enquiry — sick dog
Amara collectsName, phone, pet name, brief reason for the request and whether the customer says it is urgent.
PriorityRouted for veterinary staff to assess; urgent concerns are directed to the practice or emergency vet
Follow-up recordVet appointment request: dog repeatedly vomiting. Customer needs veterinary-team follow-up.
Ready for the team to review and follow up.
Sectors & demos
Your business should still look like your business.
Amara has training coverage across around 200 business types. The public demos deliberately use different branding and customer journeys to show how the same assistant can be tailored to different businesses.
Pricing
Simple monthly pricing
Start with the Founding Customer Offer, choose the straightforward Basic or Standard plans, or add stronger monitoring and ongoing support with Premium.
No payment is due during the 14-day free trial. If you continue, your paid subscription starts when the trial ends unless you cancel before then.
Founding Customer Offer
£29/month for 12 months
Standard features for £29/month for your first 12 months. Usually £49/month.
- Free assisted installation/setup during early rollout
- 14-day free trial — no payment during trial
- Email enquiry alerts
- Basic enquiry dashboard
- Free 30-day launch review
- Cancel anytime
Request early accessStandard
£49/month
Core package for website enquiries, lead capture, bookings, quotes and appointments.
- Everything in Basic
- Free assisted installation during early rollout
- Business-type setup for your sector
- Monthly review and tuning
- Cancel anytime
Request early accessPremium
From £79/month
Adds ongoing monitoring and accuracy support as your business changes.
- Everything in Standard
- Website price and service monitoring
- Suggested updates
- Owner approval before important live changes
- Priority training updates
Request early accessControl
You stay in control
On Premium, Amara can help monitor your website for changes to services, prices, opening hours and FAQs. It can suggest updates for approval, but important changes should not go live without owner approval where appropriate.
Ready to capture more useful website enquiries?
Request early access and we'll help you choose the right Amara setup for your business.
Questions? Email us at hello@meet-amara.co.uk